Why you should consider using Hacker News for marketing

If you want to raise awareness about your product/service/blog, you should try talking about it on Hacker News.

Want proof? Here are some stats for a blog I started last month*:

learningquant web analytics dashboard

I generated 2.3k unique visits from 2 posts I wrote and then shared on the website.

The average reader has a lot of buying capacity, too. You’ll routinely see US-based software engineers sharing how they earn +$500k per year:

HN user stating they earn 600k

What kind of content does well? Sounds obvious, but it’s anything that the personas I mentioned would like to talk about.

You’re probably assuming only “tech-y stuff” will work? Wrong! There are plenty of conversations that went viral around topics way outside the community’s primary focus. Here are some examples I spotted, just from today’s feed:

why Italy dislikes cilantro post lawyers paid well post women with no children post

While the content can be quite diverse, it must pass a certain bar around quality and authenticity. This post demonstrates my point - it’s a hobbyist skier’s personal take on whether skis get blunt. It’s got 130 comments on Hacker News in 9 hours, which probably will result in 10-20k visits to the blog.

So in case you were wondering, ChatGPT hacks won’t work :)


* only to put on the back burner shortly thereafter ^_^|||


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